HelloFresh
Four Hands Embroidery x HelloFresh: Custom Embroidery Meets Culinary Creativity in NYC
July 2025
Four Hands Embroidery was thrilled to once again partner with experiential marketing agency Ayatana XP—this time for a sizzling HelloFresh brand activation at My Cooking Party NYC. When HelloFresh invited media and influencers to preview their fresh-for-fall recipes, they wanted an experience that felt personal, memorable, and totally one-of-a-kind. Enter: digital embroidery, live customization, and hands-on culinary fun.
This summer event was all about turning up the heat—and not just in the kitchen. Guests sharpened more than their appetites as HelloFresh Chefs taught culinary skills ranging from knife-sharpening finesse to hand-roll mastery. Attendees snacked on Sweet Peach BBQ Sliders and Pulled Mushroom Bulgogi Rice Bowls while learning insider techniques. But the flavor didn’t stop at the menu.
To elevate the experience, Ayatana XP brought Four Hands Embroidery onsite to add that extra personal touch. We set up our onsite embroidery station inside My Cooking Party’s Midtown loft, offering guests custom embroidered tea towels designed and stitched in real time. Nothing engages guests like watching an item go from run-of-the-mill to one-one-a-kind before their eyes, and our digital embroidery artists provided that experience while keeping the process smooth, fast, and visually captivating.
Guests left more than just full—they left stocked with personalized swag curated to celebrate their kitchen glow-up. Alongside our embroidered tea towels, the event featured laser-engraved salt cellars, culminating in the perfect mix of textures and custom craftsmanship. It was the perfect example of how customization, when thoughtfully integrated, transforms a brand activation into a lasting memory.
As a global leader in meal-kit delivery, HelloFresh focuses on convenience, creativity, and reducing waste—all values we connect with deeply at Four Hands Embroidery. Their flexible, chef-designed recipes give customers freedom to customize meals at home, just as our work allows event guests to customize their keepsakes onsite. This pairing made the collaboration feel seamless, natural, and uniquely aligned.
Our friends at Ayatana XP once again produced an immersive, multi-sensory experience that brought the HelloFresh brand to life. As a woman-owned experiential marketing agency, they specialize in field marketing, strategic design, and event production that taps into all six senses to build strong emotional connections. Their approach creates the perfect stage for custom embroidery, especially when a brand wants to offer something truly personal.
My Cooking Party NYC rounded out the experience with their signature blend of culinary playfulness and professional instruction. Known for hosting hands-on cooking classes and private food events, their Midtown loft was the ideal setting for bringing together food, craft, and creativity.
At Four Hands Embroidery, we love helping brands shine through unique, one-of-a-kind moments—whether through custom embroidery NYC, embroidery Brooklyn, or nationwide onsite embroidery activations. This HelloFresh event reminded us just how powerful personalization can be in creating memorable experiences.
If your next NYC event needs that custom touch, we’re ready to bring the machines, the magic, and the embroidery glow-up your guests will rave about.