Gillette Venus x WTA
Four Hands Embroidery at the WTA x Gillette Venus Café & Marketplace in NYC
August 2025
Four Hands Embroidery was proud to support a powerful brand activation celebrating confidence, community, and women’s achievement at the WTA Café & Marketplace, hosted in collaboration with Gillette Venus in NYC this August.
Designed as an immersive experience blending wellness, conversation, and creativity, the event brought together leaders across sports, media, and fitness—anchored by thoughtful customization and meaningful takeaways.
As guests arrived, they were welcomed into a beautifully designed Café & Marketplace filled with WTA-branded décor, specialty coffees, matcha, smoothies, and baked treats. The atmosphere set the tone: warm, intentional, and centered on connection. Throughout the space, limited-edition merchandise and select Venus products reinforced the idea that confidence is personal—and something you grow into over time.
At 10 a.m., Peloton Instructor and New York Times bestselling author Tunde Oyeneyin led an immersive fitness session that invited women to move their bodies with purpose. Known for her dynamic and inclusive teaching style, Tunde focused on collaboration, one-on-one encouragement, and listening to your own strength. Her message echoed throughout the day: confidence isn’t about perfection—it’s about showing up for yourself.
Following the class, guests gathered for a panel discussion moderated by multi-hyphenate creator Tefi Pessoa, featuring WTA No. 1 Doubles Player Taylor Townsend, Tunde Oyeneyin, and journalist and entrepreneur Nana Agyemang of EvertStylish Girl. Each speaker shared candid reflections on navigating pressure, career pivots, and finding their voice.
“I think that I really obtained that power when I was 16,” Taylor Townsend shared, speaking about learning to advocate for herself. Finding confidence, for her, meant claiming space and declaring “I’m me.” Tunde echoed that sentiment, reflecting on her journey from a 16-year career in cosmetics to taking the leap into fitness. “Do I love this job, or do I love the title?” she asked herself—a question that sparked a complete life transformation.
To complement the experience, Four Hands Embroidery provided digital embroidery that elevated the event through personal, one-of-a-kind details. Our onsite embroidery activation allowed guests to customize select items in real time, creating meaningful keepsakes that reflected the event’s core theme: confidence made visible. Watching a custom piece come to life—stitched live in NYC—adds a tactile, memorable layer that guests carry with them long after the event ends.
Gillette Venus, a brand dedicated to comfort, body positivity, and smooth confidence, and the Women’s Tennis Association, a global leader advocating for equality in women’s sports, aligned seamlessly through this experience. Together, they created a space where stories, movement, and craft intersected.
At Four Hands Embroidery, we believe custom embroidery NYC is most powerful when it’s intentional. Whether through embroidery Brooklyn studios or onsite embroidery at live events, our work helps brands create unique, lasting connections. This WTA x Gillette Venus Café & Marketplace was a perfect example of how thoughtful customization can stitch confidence directly into a brand experience.