Verizon
Custom Embroidery Takes Center Field at Verizon’s FIFA World Cup Watch Party in NYC
September 2025
Four Hands Embroidery had the pleasure of partnering with Verizon for an exclusive press event celebrating the excitement of the FIFA World Cup qualifiers. As an official telecom sponsor of the 2026 tournament, Verizon hosted a high-energy watch party for press and influencers at La Contenta Oeste, a beloved Mexican restaurant in the West Village. The venue choice served as a meaningful nod to Mexico, one of the official host countries of the upcoming World Cup, setting the stage for a globally inspired brand activation rooted in culture, community, and connection.
Guests were treated to curated food and drinks alongside immersive activations that brought the spirit of international soccer to life. At the heart of the experience was Four Hands Embroidery’s onsite embroidery station, where attendees were invited to customize their event gifts in real time. Each guest received Verizon-branded hip packs and FIFA jerseys, which were transformed into one-of-a-kind keepsakes through digital embroidery.
Our team embroidered personalized monograms and custom patches featuring flags from the teams participating in the World Cup qualifiers. Watching their items stitched live added an interactive and personal layer to the event—turning branded merchandise into meaningful memorabilia. This type of custom embroidery NYC experience elevates giveaways from simple swag to lasting reminders of a moment shared.
La Contenta Oeste provided the perfect backdrop for this activation. Known for its authentic Mexican cuisine, extensive agave spirits, and vibrant atmosphere, the restaurant brought warmth and energy to the watch party. The combination of food, soccer, and live embroidery created an experience that felt celebratory, inclusive, and distinctly memorable.
The event was produced in collaboration with Golin, a global public relations agency known for its progressive, data-driven approach to storytelling and brand engagement. Golin’s focus on human connection and earned attention aligned seamlessly with Verizon’s mission to empower how people live, work, and play. Together, the teams created an activation that celebrated diversity, inclusion, and the unifying power of sport.
Verizon’s values were woven throughout the experience—from its commitment to innovation and inclusivity to its belief that diverse perspectives drive better solutions. That same philosophy is reflected in how we approach our embroidery work. At Four Hands Embroidery, we understand that customization is about more than aesthetics; it’s about creating something that feels authentic to the individual receiving it.
This Verizon FIFA watch party is a prime example of how embroidery NYC activations can deepen engagement and enhance brand storytelling. By offering guests the chance to customize their items on the spot, brands create moments that resonate long after the final whistle.
At Four Hands Embroidery, we’re proud to help brands connect with their audiences through thoughtful, unique, and expertly crafted custom embroidery—one stitch at a time.