The Glenlivet
Four Hands Embroidery Partners with The Glenlivet for Onsite Embroidery in NYC
June 2025
This June, Four Hands Embroidery partnered with The Glenlivet to bring a one-of-a-kind, luxury experience to the Motto Hotel throughout Manhattan. Guests were invited to enjoy complimentary Glenlivet cocktails while watching our team create custom embroidery live on-site—transforming everyday items into unique keepsakes infused with heritage and style. At the bar, guests sipped on smooth, fruity, and floral Glenlivet cocktails while we customized totes and pocket squares with GL’s signature green and tartan branding. Each piece was embroidered in real time, giving guests the chance to see their items come to life stitch by stitch. These personalized designs were more than just accessories—they became tangible mementos of an unforgettable evening, blending the craftsmanship of digital embroidery with the prestige of one of Scotland’s most renowned whisky makers.
Founded in 1824, The Glenlivet was one of the first legal distilleries in the Speyside region and has since become a global leader in single malt whisky. Known for its elegance and rich tradition, it was the perfect partner for our NYC embroidery activation, where history and craft met contemporary hospitality.
The collaboration took place inside Motto by Hilton, an urban lifestyle micro-hotel brand that embodies the energy of city exploration. Designed with compact, flexible guest rooms and vibrant communal spaces, Motto offers travelers a true launchpad for discovering local culture. The lively bar setting provided an ideal backdrop for our onsite embroidery showcase—where design, hospitality, and storytelling merged seamlessly.
Make it stand out
Whatever it is, the way you tell your story online can make all the difference.
At Four Hands Embroidery, we specialize in brand activations that celebrate creativity and connection. Whether we’re collaborating with fashion brands, lifestyle companies, or global icons, our mission is to deliver custom embroidery NYC guests can truly make their own. Each activation is tailored to highlight the identity of our partner while offering attendees an immersive and memorable experience.
This partnership with The Glenlivet highlights the power of customization to elevate a guest experience. From personalized pocket squares to unique embroidered totes, the activation reflected the timeless artistry of embroidery while creating a modern, shareable moment.
For those looking to bring something unique, one-of-a-kind, and personal to their next event, our team at Four Hands Embroidery brings unmatched expertise in onsite embroidery Brooklyn, embroidery NYC, and custom embroidery activations nationwide.