SILVER JEANS CO.
A Friendsgiving to Remember: Four Hands Embroidery x Silver Jeans Co. at Maxwell Social
October 2024
This past October, Four Hands Embroidery had the exciting opportunity to partner with Silver Jeans Co. for their exclusive holiday preview event at Maxwell Social Club in New York City. The event, centered around a cozy and stylish Friendsgiving theme, brought together creators, entrepreneurs, and tastemakers for an unforgettable evening of food, friendship, and personalized design.
Held at the unique Maxwell Social, a modern co-ed "fraternal" society that celebrates camaraderie over networking, guests were treated to a festive Thanksgiving spread and custom touches that brought warmth and personality to the evening. Our on site embroidery services added a personal, one-of-a-kind flair that made the event truly special.
As part of the evening, guests received placemat sets that they were invited to customize with either elegant monogramming or exclusive holiday-themed embroidery designed by Four Hands. This touch of custom embroidery in NYC created a meaningful keepsake that attendees could take home—a personal reminder of a night full of laughter, gratitude, and connection.
Events like this are where Four Hands Embroidery shines. We specialize in brand activations, pop-ups, and live events across Brooklyn and New York City, offering on site embroidery experiences that are both engaging and memorable. Our clients—whether they're legacy brands or local startups—know the power of customization and how it helps people connect more deeply with a brand.
Partnering with Silver Jeans Co. was a natural fit. With over 100 years of denim craftsmanship and a rich family heritage, Silver Jeans is all about quality, individuality, and timeless design. From their iconic "Frisco" unisex jeans to an inclusive range of fits for every body type, their commitment to authenticity mirrors our own dedication to creating unique, high-quality embroidered pieces that last.
And the setting? Maxwell Social offered the perfect blend of style and soul. More than just a venue, Maxwell is a home—a community where people gather to cook, dine, and celebrate culture. That sense of connection was felt in every detail of the Friendsgiving, from the candlelit tables to the laughter shared over custom placemats.
At Four Hands Embroidery, our mission is to make every stitch personal. Whether you’re looking for custom embroidery in NYC, planning a brand activation in NYC, or searching for embroidery services that bring personality to your next event, we’re here to help you create something truly unique.
Ready to bring our on site embroidery services to your next event or activation? Let’s make it personal.