Dries Van Noten
Four Hands Embroidery x Dries Van Noten at Bergdorf Goodman: Personalized Luxury
December 2024
This past holiday season, Four Hands Embroidery had the privilege of collaborating with legendary Belgian designer Dries Van Noten for a unique brand activation at the iconic Bergdorf Goodman in New York City. Known for delivering exceptional custom embroidery in NYC, our team provided on-site embroidery services as part of a special holiday pop-up celebrating Van Noten’s innovative fragrance line.
Customers who purchased any full-sized Dries Van Noten fragrance received a truly personal touch — a reusable drawstring pouch embroidered on the spot by Four Hands Embroidery. Each pouch was customized with monogram embroidery, transforming a luxurious gift into a one-of-a-kind keepsake. The activation perfectly blended digital embroidery with artistic expression, offering a memorable and interactive customization experience in one of the city’s most prestigious retail environments.
As a hallmark of modern luxury, Bergdorf Goodman has been a staple of New York fashion since 1901. The store’s reputation for curating the best in global design made it the perfect venue for this immersive pop-up. Nestled within its storied walls, our embroidery station brought a personal and tactile element to Van Noten’s bold, rule-defying fragrances — an echo of his larger aesthetic that blends tradition with daring creativity.
Dries Van Noten, revered for his use of bold patterns, vivid colors, and luxurious textiles, has long been known for defying trends and delivering timeless designs. His fragrance collection follows the same philosophy: genderless, unconventional Eaux de Parfum presented in sustainable packaging. The custom-designed pulp paper mold encasing each bottle is made from FSC-certified wood fiber, reinforcing the brand’s dedication to thoughtful, eco-conscious design.
This collaboration was more than a pop-up — it was a brand activation that brought together art, sustainability, and embroidery in Brooklyn and beyond. By offering personal, customizable touches in a high-fashion setting, Four Hands Embroidery continues to show why custom embroidery in Brooklyn and NYC is not just a service — it’s an experience.
Whether you're a designer, brand, or event planner looking to create something unforgettable, Four Hands Embroidery is your go-to for custom embroidery NYC, embroidery Brooklyn, and digital embroidery services. Let us help you create moments — stitched with care and made to last.
Looking to elevate your next event with on-site embroidery? Get in touch today and let’s bring your vision to life.