Bodega Boys
Four Hands Embroidery x Bodega Boys: For Lovers of Collaboration and Customization
September 2024
At Four Hands Embroidery, we live for meaningful collaborations—and our latest project with NYC skate brand Bodega Boys is no exception. Collaborating with the NYC skate brand for the second time, we customized merch for the release of their third full length video, "For Lovers", which premiered Thursday, September 5th, at Anthology Film Archives in Manhattan. Filmed over two years in the streets of New York, this video was made for the love of the city, of friends, and of skating itself. It’s for the beginners, the OGs, the significant others, and the pedestrians. It’s for anyone who’s wondered why you’ve dedicated so much of your life to skating.
The premiere kicked off with a happy hour where guests were fully immersed in the NYC skate community as they enjoyed drinks and exclusive access to the For Lovers clothing line embroidered by Four Hands. Inspired by the film's title, the designs featured in the "For Lovers" clothing line use rose motifs, shades of pink, and translate the onscreen concepts into graphic imagery. Four Hands Embroidery's precise and artful use of digital embroidery translated artwork designed for the video into physical, wearable items members of the Bodega Boys community can sport well past the video premiere date. From the moment guests walked in until well past the end of the night, it was clear this wasn’t just another event—it was a celebration of a shared passion.
As an embroidery studio passionate about storytelling through customization, our goal was to translate the film’s heartfelt visuals into wearable art. Drawing inspiration from the film’s energy, the collection features custom embroidery that echos the film’s onscreen emotion.
Thanks to our team of skilled embroidery artists and cutting-edge digital embroidery techniques, we were able to bring the Bodega Boys’ vision to life with passion and precision. Every detail was thoughtfully executed to ensure that each item felt personal, unique, and deeply connected to the spirit of the project.
This isn’t just merch—it’s a piece of the story. Whether you're a part of the NYC skate scene or simply someone who appreciates customized apparel with heart, the For Lovers collection speaks to the passion and artistry behind any individual dedicated to their craft.
At Four Hands Embroidery, we believe in pushing the boundaries of what an embroidery studio can do. Collaborations like this one with Bodega Boys remind us why we do what we do: to help others express identity, creativity, and community through truly one-of-a-kind embroidery projects.
Stay tuned for more collabs and unique projects—and if you’re looking to bring your own vision to life, our team is always ready to help you customize something unique to you.