CALPAK
Four Hands Embroidery x CALPAK: On-site Embroidery at Exclusive Press Preview
May 2025
In May, Four Hands Embroidery was excited to partner again with AzionePR and provide on-site embroidery customization for CALPAK’s exclusive SS25 Press Preview, hosted at the eco-luxury 1 Hotel Central Park in New York City. The event celebrated CALPAK’s latest travel collection—featuring fresh color-ways and iconic bestsellers designed to inspire your next great escape.
Each guest was gifted a signature CALPAK travel item and invited to personalize it on the spot with custom embroidery from the Four Hands team. Whether it was a monogrammed tote or a uniquely embroidered packing cube, our on-site embroidery station transformed these travel essentials into one-of-a-kind pieces. Guests walked away with both stylish keepsakes and a personal touch—customized just for them.
CALPAK, a family-owned and operated luggage brand, is celebrated for merging style and function in every piece. Their mission to bring both utility and playfulness to everyday and long-distance travel resonates with modern travelers who value both form and practicality. The brand also stands out for its commitment to responsible entrepreneurship, with a growing emphasis on sustainability and ethical production.
The venue—1 Hotel Central Park—was the perfect backdrop for this celebration of craftsmanship and design. Known for its sustainable ethos and natural, reclaimed materials, the hotel beautifully aligned with both CALPAK and Four Hands’ values of intentional, thoughtful design. Steps from Central Park and rich with greenery and warmth, it was an inspiring environment to engage with the new collection.
Azione PR, the agency behind the event, is renowned for its expertise in brand activations and creative communications. With a track record of turning emerging companies into household names, their vision brought this immersive event to life, connecting CALPAK’s mission with our custom embroidery expertise in a meaningful and memorable way.
At Four Hands Embroidery, we specialize in custom embroidery in NYC for events, activations, and beyond. Whether you’re planning a brand activation, launch event, or looking for a way to offer something personal and unique, our custom embroidery services add a thoughtful, interactive element to any experience.
Interested in bringing a custom embroidery Brooklyn experience to your next NYC event? Let’s make something unforgettable—together.