Vuori
Four Hands Embroidery x Vuori: Custom Embroidery for Vuori’s NYC Press Preview
April 2025
Four Hands Embroidery recently had the pleasure of providing custom embroidery for Vuori’s exclusive press preview event in New York City—a standout example of how onsite embroidery can enhance a brand activation with a unique and personal touch. Hosted in an expertly curated suite at the iconic WSA building, the event offered sweeping views of NYC’s skyline, premium coffee from a mobile café cart, and the latest from Vuori’s athleticwear collection—all wrapped in an unforgettable guest experience. As attendees browsed Vuori’s new designs—rooted in the California coastal lifestyle and made with high-performance technical fabrics—they were invited to customize their own tote bags.
Each guest received a one-of-a-kind, custom embroidered tote featuring bespoke designs created live by the Four Hands Embroidery team. These totes were then filled with an array of Vuori products, combining utility with luxury in a way that only personalized embroidery can achieve.
Vuori has quickly become a leading name in the world of athleisure and athletic apparel. The brand is known for its relaxed, versatile aesthetic and its deep roots in Southern California’s surf and yoga culture. Headquartered in Encinitas, Vuori designs clothes that are as stylish as they are functional—suitable for a morning workout, a beach walk, or an afternoon in the city. Their commitment to ethical manufacturing, sustainable practices, and being Climate Neutral-certified aligns seamlessly with the values of thoughtful customization and mindful branding.
The event’s setting at the WSA building added another layer of creative energy to the experience. Once the headquarters of AIG, this 31-story tower has been transformed into a thriving hub for artists, designers, and creative professionals. From gallery exhibitions to immersive performances, the WSA building is known for its vibrant programming and artistic ambiance, making it the perfect backdrop for a brand like Vuori and a creative service like Four Hands Embroidery.
At Four Hands Embroidery, we specialize in digital embroidery and onsite embroidery activations that deliver memorable, high-quality personalization at events throughout NYC and beyond. Whether it's customizing apparel for a Brooklyn-based launch, embroidering hats at a pop-up, or designing signature giveaways for a press event, our work is always grounded in craftsmanship and creativity. This collaboration with Vuori is a prime example of how custom embroidery NYC can amplify a brand’s message, providing personal, unique, and functional keepsakes that guests will actually use—and remember. If you're planning a brand activation, product launch, or experiential event and want to offer your guests something truly one-of-a-kind, Four Hands Embroidery is here to help bring your vision to life, one stitch at a time.
