P448 LAUNCH PARTY
March 2024
SHOES, SUSHI, SURF: P448 Launch Party
To celebrate P448 x @Vibram’s new collection and brand ambassador, professional surfer Balaram Stack, P448 threw an unforgettable event at their 5th Avenue store. Guests were invited to shop the new collaboration and receive complimentary embroidery from Four Hands Embroidery while enjoying sushi and drinks. We created a custom flash-sheet of original designs inspired by Balaram Stack and P448’s signature style of relaxed, cool, and adventurous style.
P448 Personalized
The store was packed with guests who mirrored the spirit of P448 and love of creative collaboration that Four Hands brings to events with our onsite embroidery. Customers hung out with Amy and Natalie while exploring their custom embroidery options, consulting with friends on thread colors and design placement, and sipped on cocktails while watching the Four Hands ladies bring their apparel to life with one-of-a-kind embroideries. With the option of monogramming or a design created by us for the event, guests had endless options and opportunities to make their P448 swag uniquely theirs.
About P448
P448 is an Italian footwear brand rooted in the belief that eclecticism, design innovation and experimentation lie at the heart of self-expression. They promise to bring innovative sneakers with the finest Italian manufacturing and next-level design to those who live life boldly and fearlessly. P448 is based on the philosophy of ‘mixing and matching’. This ethos drives everything from the style aesthetics to the team DNA. The P448 family is a dynamic mix of master innovators and artisans for style pioneers who embrace boldness and embody a carefree yet collective consciousness.
A Night to Remember
With a live DJ set, endless photo ops, and a guest list reflecting the diversity of NYC, P448 created an environment for artists, athletes, influencers, and business moguls to celebrate their shared passion for creativity, diversity, style, and adventure. To truly cement the night as unforgettable, guests left with personalized apparel to memorialize the event's spirit of creativity and artistry.
