KITSCH
Custom Embroidered Aprons Bring a Sweet Touch to KITSCH's Product Launch
February 2025
Just in time for Valentine’s Day, Four Hands Embroidery partnered with beloved beauty brand KITSCH for a charming and creative brand activation celebrating the launch of their first-ever Hair & Body Perfume. Held in NYC, the event seamlessly blended scent, style, and sweetness—highlighted by custom embroidery that made every guest feel special.
To elevate the product launch experience, Four Hands provided custom embroidered aprons for each guest. Inspired by the sweet scents of KITSCH’s new perfume line—Warm Sugar, Pistachio Latte, Amber Shores, and Sheer Violet—each one-of-a-kind apron featured the guest’s initials, the KITSCH logo, and a personalized touch that made the moment memorable. This onsite embroidery element was a perfect reflection of the brand’s ethos: personal, unique, and meaningful.
The event featured a cake decorating class where attendees could mix and match their chosen scent, color, and flavor—just like the hair perfumes themselves. As they decorated, guests wore their customized aprons, blending style and function in a way only custom embroidery NYC can offer. VIP guests also had the chance to meet KITSCH’s founder Cassandra Thurswell, who offered an exclusive first look at the innovative new mist—a patented formula that neutralizes odor rather than masking it, ideal for hair, body, or even pillows.
This activation demonstrates how digital embroidery can elevate an event into a branded, memorable experience. In a space filled with fragrance, color, and creativity, embroidery Brooklyn added a tactile, lasting takeaway that guests could bring home and continue to use. Each apron served not just as a keepsake, but as a conversation piece—proof that thoughtful customization can go a long way in building brand connection.
As a leader in custom embroidery in Brooklyn and NYC, Four Hands Embroidery specializes in turning everyday items into personal, elevated statements. Whether through onsite embroidery at events or carefully crafted studio work, we create experiences that feel luxurious, intentional, and tailored.
If you're planning a NYC brand activation or product launch, let Four Hands help you create a unique, personal, and customized moment that guests will remember—long after the event is over.
Contact us today to bring your next idea to life with custom embroidery in NYC.